Pretty Thing x Lyft


Hollywood, CA (August 10th, 2018) -- Pretty Thing, a female-driven creative studio in Los Angeles, announced today that Lyft, the fastest growing rideshare company in the U.S., will be the Presenting Sponsor for their inaugural Los Angeles event on Friday, August 17th, at Boulevard3, entitled The Pretty Collective.

“It’s important for women to understand that the success that they are working towards is attainable,” says Pretty Thing Co-Founder, Myah Hollis. “This event is not intended to just be another source of inspiration. We want to empower women with the tools, knowledge and community they need to feel confident and competent in any room that they enter and with everything that they create.”

The format of the evening will consist of keynote speakers featuring Nicole Swartz of Sprout Law, Maya Washington (aka Shameless Maya), and Erin May of 20th Century Fox Television, followed by a Q&A panel moderated by filmmaker Adrienne Rose White. Lyft will provide $10 credits for rides home from the event, and members of Lyft’s UpLyft program will be in attendance.

“UpLyft [Lyft] echoes everything we are as a community. We [Pretty Thing] embody diversity. Our world is nonbinary, multicultural, and inclusive. By owning who we are as individuals, we break through limitations to build something better. Everyone wants to feel like they're part of a community. We give them a place to belong.” says Pretty Thing Co-Founder, Sarah Hawkins.

Tickets for The Pretty Collective are available on Eventbrite at: General admission ticket seating is first come, first served. Tickets will not be available at the door.

About Lyft:

Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience and its commitment to effecting positive change for the future of our cities.

About Pretty Thing:

Pretty Thing is a creative studio run by women who believe in two things: making art that matters and finding your people. Founded by Sarah Hawkins and Myah Hollis, the creative studio focuses on empowering women through community and the production of female-driven content.