Minimizing Decision Fatigue


Building a business is no joke and requires a lot of decisive action. No matter how clear your vision might be, it can get exhausting making decisions each day and whether you’re aware of it or not, you are burning critical mental computing power with every decision you make.

A normal person makes on average 35,000 decisions a day. 35,000! That’s an average day, from an average person, doing average ass things. Now add start-up culture to that, and this figure is likely to skyrocket. If gone unnoticed, decision fatigue (i.e. - the mental burnout that takes place from making critical decisions) can have a detrimental effect on your business and bottom line. No amount of coffee or pump up jams can replace a good, clear mind ready to tear it up; so as entrepreneurs it’s important to not only be aware of burn out but to try to prevent it.

Decision fatigue can be minimized, it just takes a bit of practice. Here are some tips to cut down on some of life’s simpler decisions so you can put that computing energy to the bigger tasks and decisions you might face later in the day.

Know What You Like

How often do you wait in line and hem and ha over a menu, even if you’ve been to that restaurant before? Know what you like, make a simple decision, and ask questions only if necessary. Don’t worry, just because you’re keeping to your usual order M-F, doesn’t mean you can’t use your adventurous spirit to try that new thing on the menu on the weekend, or when you don’t have a big day ahead of you. Know what you like, keep it simple, and keep it moving.

Cut Down Your Physical Options (and Your Closet)

Related, minimize your options so you have less to choose from in the first place. Minimalists swear by this concept and a lot of top-level CEOs practice this method, particularly in relation to their wardrobe. Steve Jobs, Mark Zuckerberg, Elon Musk, Elizabeth Holmes (lol), etc. have all practiced this set wardrobe idea and, as someone who has purged her closet and practice this myself, it is absolutely freeing to not spend practically any time even thinking about what I’m going to wear each day. It sounds simple (and tbh it is) but it’s genuinely life-changing. Simply hang onto only what you know you like, feel good in, and/or genuinely enjoy. Purge the rest.

Protect Your Energy By Limiting Communication Outlets

Lastly, find ways to streamline communication or how people can get in contact with you. You might feel like a cold, hard bitch sometimes but honey your time and energy is money. Value it dearly, and set up clear boundaries of communication so you aren’t being pulled out of critical decision-making time by notifications. Make it clear with friends, family, co-workers, and clients, how and when you can and cannot be reached. Put your available hours in your email signature, turn off notifications to other modes of communication you do not support, and establish best communication practices with everyone. Protect your energy, sis, so you can reinvest it.